FRANCE – Consulting business Capgemini has acquired social impact agency, Purpose, for an undisclosed amount.
Founded in New York in 2009 and now with outlets across the globe, Purpose’s 100 employees – covering campaigners, creatives, strategists and technologists – will be combined with Capgemini’s digital innovation, consulting and transformation brand, Capgemini Invent.
Purpose has spent the past decade building a reputation in creating purpose-driven campaigns, branding, creative content, and participatory social impact strategies clients.
Cyril Garcia, CEO of Capgemini Invent said: “Heightened demands from stakeholders have driven a major shift towards building business with purpose. For many large companies, this has evolved beyond corporate social responsibility to business transformation and redefining business models, practices and culture.
“Purpose joining Capgemini will bolster the capabilities of our teams that are working closely with senior executives and boards, to envision and build what’s next for their organisation.”
Jeremy Heimans, CEO and co-founder of Purpose, added: “By joining the Capgemini Group, we can truly take Purpose to the world – dramatically growing our scale and impact at a crucial moment for so many of the issues we care about. Capgemini Invent, combined with the wider group’s scale, offers us access to vast technological capacity, unrivalled data and analytics, and a deep understanding of how to change organisations and business models from the inside out.”
Purpose will continue to operate as a Public Benefit Corporation and will be run independently with its senior management remaining in place.